As controversial as she may be, there is no denying that Roxy
Jacenko is the OG Australian girl boss. Working her way up from receptionist to
marketing and PR director of Diesel in just two years, Roxy left to start her
own PR company at the age of 24. Fourteen years later and Sweaty Betty PR now boasts an impressive client list including high profile local and global brands, celebrities and sports personalities. Although it is not public information, in 2016 Roxy’s rumored turnover was
more than $13 million. A self described 'useless student', Roxy attributes her immense success to her strong work ethic and determination to succeed. She is now owner
of four businesses, including her daughters hair accessory business Pixies
Bows, author of three books, brand ambassador, and Instagram star.
Roxy’s strong personality, tendency to overshare on social
media and her husbands high profile court case has led to a misrepresentation of her in the media. However, this woman has built a multi-million dollar
company from the ground up and there is no denying she is an exceptional business woman that we can learn a lot from.
Often criticized for flaunting her luxurious lifestyle and
expensive taste, Roxy maintains that she has worked extremely hard to be in a
position to be able to afford every thing she desires and she is proud to
showcase it. Starting as a McDonald's employee at age 14, Roxy flunked school
and managed to secure a receptionist job at Diesel. In a quest to make her
parents proud she sought to learn every facet of the business and quickly worked her way
up to marketing and PR director. Realising she had a talent for public
relations, Roxy started her own business. As a 24 year old entrepreneur Roxy
says she spent her twenties sleeping in her office, hustling seven days a week,
and doing every menial task herself. As her friends were out partying,
socializing and travelling the world, Roxy was working 24/7 to get her business
off the ground.
The blood, sweat and tears she put into her business may
have paid off, however Roxy still hasn’t taken her foot off the pedal. In the No Filter podcast episode she admitted she genuinely loves to work as she says her work has never let her down. This is
evident in the massive success of all of her businesses. In addition to the
most lucrative public relations agency in Sydney, she is founder of Social
Union, a content creation agency, and ministry of talent, a global talent
management agency. Roxy has truly
re-written the book on public relations, communication and talent management,
and is the poster girl for Australian female entrepreneurs. Also an
accomplished public speaker, tickets to her seminars are the most sought after
in Australia.
In addition to building her empire, Roxy was diagnosed with breast cancer in 2016 while her husband and father to her children went to jail for 12 months for insider trading. Roxy is a survivor and a force to be reckoned with. She has written three books, built a further three successful businesses and is the sole bread winner for her and her two children. There is nothing that can stop Roxy Jacenko from achieving success and growing her business.
Roxy is well-known for her ‘never stop’ rule and explains her life motto is, “why walk when you can run?”. Her
advice to young women wanting to succeed in business is to “do as much as you can for everyone you can. You never know where you
might need a favour or who you might cross paths with later”. Send Roxy an
email and you’re sure to get a reply. She has an open door policy when it comes
to emails and prides herself on responding to every single one within minutes. “Work hard and show people you are
enthusiastic and want to be there." She says, "Don’t be afraid to break the boundaries.
Just start, no matter how small that first step is. Don’t think, do.”
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